Sharon Scott: managing editor of Resort Trades

SharonINK to Manage Resort Trades

SharonINK to handle Resort Trades' editorial, promotional and advertising activities.

Resort Trades, timeshare’s most widely-read B2B news journal, recently announced it has retained SharonINK PR & Marketing to oversee all of its editorial, promotional and advertising activities.

“One of our primary duties will be to clarify Resort Trades’ quality of editorial content and depth of readership,” says SharonINK CEO Sharon Scott. “While other publications in the industry serve a useful purpose and reach a select audience, Resort Trades is the only one sent every single month to every single resort in the US, as well as to a subscriber-base of senior-level executives at development, management and timeshare-related travel companies.”

“Sharon began writing for us in 1996 and has served as Resort Trades’ contributing editor since 2006,” says Publisher Tim Wilson. “We are looking to her firm to continue our information-rich tradition, as well as to promote a better understanding and appreciation for the value we bring to the timeshare industry.”

“Resort Trades is an avid ARDA supporter,” Scott adds. “This year we are looking forward to forging alliances with organizations and entities that support the growth and health of the industry. I welcome a discussion along these lines and can be reached at 1-310-923-1269 or Sharon@SharonINK.com.”

About Resort Trades

The Trades was established in 1987 and distributes approximately 5,500 copies monthly to every US timeshare resort, a voluntary subscriber base of resort professionals of all walks and at various conventions and industry conferences. The Trades adds value to the industry as a whole with an enormous volume of informative content to assist resort operators run their properties more efficiently, raise revenues more effectively and make better-informed buying decisions.

Resort Trades: The Timeshare Industry B2B News Journal...Every Resort; Every Month!

Florida RV shows very well attended this year

According to friends from the Gardens RVVillage in Crossville, TN, a number of RVs were sold at the RV Supershow held at the Florida State Fairgrounds in Tampa Florida earlier this month. 

"We attend this show every year and were really amazed at the level of excitement that we're seeing here, this year," said a homeowner from the Gardens. (The Gardens is a luxury housing development devoted exclusively to RV owners and enthusiasts.) This group of RV owners, like many others in the Gardens, had made plans to travel together to the show.

The Gardens' Developer Tim Wilson, who was offering free vacations to those who wished to visit the community, found the show to be much better attended than last year. "I believe the RV business community can expect 2014 to be a much more successful year," says Wilson. "We heard that sales of everything from Class A motor homes to the higher-end trailers were going like hotcakes. We have had a number of couples come by who are interested in making a reservation to visit us."

Jim Beletti from Heartland RVs mentioned that Heartland had great traffic through their displays this year and that sales of their 5th Wheel and Travel Trailer RVs were ahead of last year. Jim and his wife, Nancy, live in The Gardens RV Village, where they (and 300 other RV aficionados) keep their RV stowed in an air conditioned, fully equipped garage attached to their luxurious home.

Couples began arriving early on the first morning of the show and, despite atypically frigid temperatures in the middle of the week, the crowds rarely waned. "I am hoping this atmosphere continues throughout the year," says Wilson. "The Gardens will have a display booth at several shows this year including the one I'm attending right now -- the FMCA 2014 Southeast Area Rally in Brooksville."