MaryAri has a bright future and is living life abundantly, thanks to Christel House. Benefactress and Christel House Founder Christel DeHaan has touched so many lives in a very meaningful way. That's why we all love her so very much.
Wednesday, October 30, 2013
Another Christel House Success Story
Grab a tissue before you click on this link: From Christel House Kid to UN Employee tells how MaryAri Contreras "is proof of how a holistic education and the drive for a better life can break the cycle of poverty. After graduating from Christel House in 2007, she earned a degree in International Relations from Universidad Central de Venezuela. Today she is working in a full time position at the United Nations office in Venezuela."
MaryAri has a bright future and is living life abundantly, thanks to Christel House. Benefactress and Christel House Founder Christel DeHaan has touched so many lives in a very meaningful way. That's why we all love her so very much.
MaryAri has a bright future and is living life abundantly, thanks to Christel House. Benefactress and Christel House Founder Christel DeHaan has touched so many lives in a very meaningful way. That's why we all love her so very much.
Tuesday, October 29, 2013
Mark Schaefer: Social Media Influence in the World of Timeshare
Mark Schaefer -- author
of best-selling books The Tao of Twitter, Return on Influence and Born to Blog;
an entertaining and engaging speaker and authority on social media – says he
learned there were six Weapons of Influence from Robert Cialdini. According to
Cialdini, there is Scarcity, Likeability, Reciprocity, Authority, Commitment
and Social Proof.
Schaefer told
his audience at Interval International’s Shared Ownership Investment
Conference, held in Miami this week, that in social media, numbers are the
social proof. Social media mavens watch sites like Technorati, Top 100 Business
Blogs and 50 Top Blogs because they have accrued thousands of followers. In
recognizing the power of numbers, Schaefer feels he’s discovered a seventh
weapon in the online world, ‘Content That Moves.’ He gave Robert Scoble as an
example. Scoble has limited social skills and education and yet, his circles of
influence are enormous because of his volume of posts that are meaningful and compelling.
Schaefer points
to Klout.com, a site that measures influence on which you can find out who is
posting about what and how often. Klout will even provide ‘appinions’ –
influence gap reports so you can track a particular author or subject.
To properly use
this seventh weapon of influence, you must observe three rules: 1) keep your
content relevant to your audience, 2) be consistent with the frequency of your
posts and 3) make what your content has to say meaningful. Schaefer calls it “RITE.”
Relevant
Interesting
Timely
Entertaining
Interesting
Timely
Entertaining
An interesting
rule of thumb he provides is to think of your messaging not as being B2C or
B2B, but P2P; people to people. Keeping these thoughts in mind with regards to
your social media participation, he says, will provide you with significant ROI
– Return on Influence.
Monday, October 21, 2013
Social Media Courses offered by marketingcertified.com
Peter Seiler, CEO
& President of Marketing Certified, provides the following social media advice in his article, "What Social Media is Best for Your Business?"
Marketing Certified "The most recognized online social media courses."
P: 1-800-580-7824 ext. 101 W: www.marketingcertified.com
It's a story that's told all too many times. A
business makes the decision to move into social media marketing. They see the
enormous potential of the market and they know that they need to get their
slice. That is where the great decision often takes a horrible turn. The
business then opens up accounts on every major social network and waits. I
often picture an important man at the company sitting at a desk in front of his
computer staring at the screen. Every few minutes he looks down at his watch
and wonders why no one has bought anything yet. Eventually he just gives up and
forgets about his 20 social media accounts.
It sounds a little silly but it's two mistakes that
happen every day. The first mistake is trying to do too many things at once.
Even experts can spend a full day working on a single social media account. The
second mistake is expecting the site to be a free billboard without putting any
work into it. When people learn about the great opportunities in social media,
it's natural that they'll want to grab as big a piece of the pie as they can
handle but for your businesses sake, restrain yourself. It's better to have one
well-managed and effective social media site than to have 20 different useless
social media pages with your name on it.
Learn to be selective about your social media. Not
all businesses are created the same and not all social media is either. Some
social media, with hours of expertise and hard work, will work okay for your
company. Some social media, with that same time and work, will work amazing for
your company. So which site would you prefer to be a member of?
Aim to select no more than three social media sites
to use for your company. In fact, for a company new to social media, I would
recommend starting with only one. Find one social media site that will work
effectively for your customers, and your business, and become an expert at
it. Every social media site has a format that information is typically
shared. For example, Pinterest shares information mostly through pictures.
YouTube shares information through videos and others like Facebook offer
a combination of formats that you can share information.
By the time you're an expert, the social media you
selected will be driving customers to your business and building continuous
positive brand awareness.
About the Author
Peter Seiler is the President of
MarketingCertified.com – The most recognized online social media courses
designed for beginner and intermediate users.
Marketing Certified "The most recognized online social media courses."
P: 1-800-580-7824 ext. 101 W: www.marketingcertified.com
Wednesday, October 2, 2013
More travelers, but still tight budgets, says MMGY Global
The Resort Trades October 2, 2013 news reports:
2013 Portrait of American Travelers® Reveals Increase in Travel Intentions, But Continued Caution About Household Budgets (October 2, 2013) | |
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82 Percent of Active Travelers Planning to Take the Same or More Trips in the Year Ahead | |
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Thank you, Driftwood for your IHG Green Engage Program!
The Resort Trades reports:
Driftwood Hospitality Management Employs Environmentally Friendly Practices Through The IHG®Green Engage Program (Sept. 26, 2013) | |
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IHG®-Branded Properties Take Active Roles in Measuring, Managing and Reporting Energy, Water and Waste Usage | |
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